On July 1st 2016 IDNTT contributes to the birth of the Milan Media House
Since that day we have been working closely with AC Milan marketing and staff to design and produce original digital content.
Milan Media House
We have set up a real creative laboratory, capable of engaging, retaining and producing cross-media revenues, eliminating the distance between club and fans. The editorial projects are not only for the football fans, but they involve all the people and companies interested in AC Milan as a world-renowned brand.
Content is key: let's do numbers!
In a year:
650 hours of original productions
350 hours of live contents on Twitch
1,150 hours of video content
27,000 contents published on social
20,000 content on the app and website
50 original and quality podcasts
5 content languages translated
4 production sites
MORE LIKES, MORE CONVERSION, MORE… MILAN
We have strengthened the club's brand identity, with an on and offline multi-channel game vision that reaches thousands of users and always scores the conversion goal.
A multimedia magazine mobile friendly, designed to entertain and involve fans at San Siro while waiting for the match. Through a special QRCODE, available on maxi screens and billboards, it is possible to read curiosities and interviews about the team and access to special contents and Rossoneri playlists.
First in the game: Let's Twitch
As a real top player, we have opened the first official Twitch Channel of a football team. A new direct tool between the Milan stars and their fans. Direction, streaming, format, content: on Twitch, a real editorial storytelling is playing live!